Client Overview:

NuEdge Cutting Tools, established in 1989, has been a reliable partner to various sectors within the manufacturing industry. With over three decades of expertise, NuEdge is renowned for providing top-quality cutting tools and exceptional service.

The Challenge:

NuEdge Cutting Tools faced challenges in generating online sales and expanding their digital footprint due to an outdated website and lack of targeted digital marketing strategies.

Our Approach:

To address these challenges, SEED Your Business developed a multi-faceted digital strategy. We created a modern, user-friendly website designed to drive sales and improve user experience. To further boost engagement, we launched a comprehensive lead generation campaign, supplemented by weekly retargeting emails to re-engage potential customers. Additionally, we implemented a Max Performance and Shopping campaign to maximize reach and drive sales.

The Results:

Our efforts led to a noticeable increase in sales for NuEdge Cutting Tools. The new website enhanced user experience, while the targeted campaigns generated a consistent flow of leads and conversions, positioning NuEdge for continued growth in the competitive manufacturing industry.